Currently in Nantes working for Doctolib, as Senior Product Manager to optimize Salesforce for our salespeople. Before that, I contributed to various international projects on Salesforce or in CRM in Munich where I stayed six years. With a strong international backgroun, working in projects in English, German and French, I am graduated with a master degree in management/marketing.
Within the Sales Performance team, I contribute to the optimization of Salesforce to better suit the needs of Doctolib sales representatives, especially on the scope selling/billing.
Project in the automotive industry (01/2018- 03/2020) Business support for retail / wholesale integration of CRM systems
Creation of Business proposal to improve data synchronization and 360° view on customer between retail CRM systems and wholesale CRM systems for 6 markets: Switzerland, France, Benelux, Italy.
Business Lead on the scope Lead Management to specify and integrate new features matching user's needs. .
Project in the automotive industry (08/2017 - 03/2020) Implementation of CRM Blueprint for the region North Africa, Middle East and Eastern Europe.
Creation of CRM Blueprint and guidelines
Implementation of CRM measures for both the wholesale and retail business and reporting tool to steer the sales funnel.
Execution of on-site workshops
Rollout support for Morocco and Tunisia .
Agile Project in the automotive industry (04/2017 – 12/2017) Business support for Lead and Opportunity Management processes and for Customer Care processes (CIC). Creation of Use cases/user stories for the implementation of a CRM System prototype with Salesforce for 3 pilot markets: Germany, France and Belgium. .
Project in the automotive industry (02/2017
03/2017) Definition of Sales and CRM business requirements and processes for the implementation of a new CRM system .
Project in the automotive industry (11/2014 - 01/2017) Customer assistance and support in establishing Microsoft Dynamics CRM in emerging markets in Europe and Asia
Rollout Management and follow-up for markets (Russia, Ireland, Portugal and East Europe markets)
Preparation and Execution of Workshops
Evaluation of the objectives: business, IT and CRM strategy
Master degree. Specialization in marketing applied to services (incl. banking & insurance, distribution and tourism), the non-profit sector (social marketing), CRM and analysis of statistical data and e-marketing
Research thesis: Drive-in models - online food retailing in France Master's thesis: Customer loyalty program and relationship marketing for "one-to-one" marketing
4-year program with 2-theoretical years in France and 2-years abroad; including a double-degree with a partner university (FH-Regensburg) and professional internships.
Bachelor's thesis: Marketplace as e-commerce strategy
Ballets: Swan Lake, Giselle, the Nutcracker, Paquita, Romeo and Juliet, Lady of the Camellias , les Ballets russes (Afternoon of a Faun, Les Biches, Scheherazade), Onegin, Ballet of Igor Moïsseïev, le Corsaire, Spartacus, the Wayward Daughter, Alice in Wonderland, Anna Karenina, Don Quichotte, Carmen
Opera: la Traviata, Rigoletto, Lucretia Borgia, Carmen, La Juive, Boris Godunov, Nabucco, The Sicilian Vespers, Hansel and Gretel